Washington, D.C., October 20, 2011 — The Satellite Broadcasting & Communications Association (SBCA) has announced Carl Gould, author of “The 7 Stages of Small Business Success”, as the keynote speaker on October 26^th at 1pm ET at SBCA SkyFORUM 2011.

Gould will explain the importance of building rapport with customers and how satellite industry professionals can use tips when closing a sale. Using this method with similar professionals all over the world, Gould’s presentation will be education for seasoned and new professionals alike.

Attendees will have access to over nine hours of online sessions for free over the two day event. Starting at 10am ET on October 26^th with a presentation from an FCC Senior Attorney and ending with information on the importance of connectivity in the consumer satellite industry at 7pm ET on the 27^th. Other feature presentations include CE expectations for the holidays and beyond with Ben Arnold, CEA Senior Research Analyst, MDU market and strategies with Opie Williams, President of PACE International and an overview of new business opportunities using broadband satellite Internet with Allen McCabe, Vice President of Consumer Sales at Hughes Network Systems. From business to technology to sales and marketing, “SBCA SkyFORUM 2011 will be the online event to attend for the Consumer Satellite Industry,” comments SBCA Executive Direct Joe Widoff.

Registration is free and open at www.skyforumsbca.com. The online event will be held Wednesday, October 26^th from 10am ET to 2pm ET and Thursday, October 27^th from 3pm ET to 8pm ET.

Recently, I witnessed the merger of two businesses. One business was barely cash flow positive, and the other had not even launched yet. While their balance sheets of both businesses had not done anything to impress as of yet, the combined valuation of the two entities was nearly $100M. Why? Because of their off-balance sheet value, their intellectual property, process and people. None of these can be found on the balance sheets, but all drive the value of the business.

Intangible value (off-balance sheet value) can be the single highest driver of value in the business. At some point that off-balance sheet value must become on-balance sheet value. The company must make money, and when you combine the tangible with the intangible, you have a winning combination!

“Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level”. Gould is also the author and creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com). 7 Stage Consultants help business owners grow their sales, increase their cash flow and lower their expenses using a proven method of business growth strategies. To learn more about our Consultants, go to http://7stageturnaround.com/mtc/mentorlist.php?groupid=1