7 Stage Success with Carl L Gould

7 Stage Success with Carl L Gould #45

Posted by Carl Gould on November 15, 2010
7 Stage Success with Carl L Gould, Video Blog, business / No Comments

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“The Emotional Benefits of Working with a Business Advisor”

Trevor Crane is a 7 Stage Consultant, based in Butler, NJ, just outside New York City. 7
Stage Consultants assist small-to-medium-sized businesses to protect their cash, reduce their
expenses, and create a profitable exit strategy. To learn more about Trevor Crane and the 7
Stage Turnaround Process, go to www.7StageTurnaround.com.

“Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CarlGould.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide.  His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”

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7 Stage Success with Carl L Gould #44

Posted by Carl Gould on October 06, 2010
7 Stage Success with Carl L Gould, Video Blog / No Comments
This entry is part 46 of 50 in the series 7 Stage Success

Taking People for a Ride with Carl L Gould:
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How to stay positive in the midst of negativity

Posted by Carl Gould on October 01, 2010
7 Stage Success with Carl L Gould / No Comments

Did you know that nearly ¾ of the words in the English language that describe emotion are negative? According to research the average person experiences 12 emotions in a given week, with only a few of those positive. It’s no wonder that people have a difficult time maintaining a positive attitude when most of the people around them are negative. Maintaining a positive attitude when you’re surrounded by rude, negative or difficult people is one of the most difficult things a person does on any given day.

Self awareness the first step in remaining positive. The people that surround us every day are much like mirrors into our own personality. In every person you find there is something to like and something to dislike; something to love and something to hate; something that is positive and something that is negative. Remember that we decide what constitutes “rude, negative and difficult”. We determine the meaning of the communication we receive from others. In other words, what is negative to one person could be positive to another. People are mirrors in that they remind of us of the best part of ourselves and the worst part of yourselves. Have you ever head the questions, “it takes one to know one”?  If you feel you are surrounded by rude, negative and difficult people, you need to check in with yourself and acknowledge how YOU might be being rude, negative and difficult to them.

How do you break this pattern?  How do you remain positive? Ask yourself, “what’s great about this?” whenever a particularly challenging situation arises. Focus on what you can learn and how you can grow as a result of being around this person. When you are around a difficult person, try to understand from their perspective what they may be going through that is causing their mood.

In the end though, kill them with kindness. You attract a lot more bees with honey. It is difficult for a difficult person to remain difficult when you are not playing along.  Remember that if you stop running another person can no longer chase you. In other words don’t participate in their negativity, and they will soon either come over to the positive side or leave.

Create an environment around you that supports your positive attitude.  Hang photos, bring in plants and flowers, post awards and letters of recommendation, motivational and inspirational quotes that will feed your positive side.

Have a positively amazing day!

Carl L Gould is the president and Chief DISCoverY Officer CMT International, LLC (www.CarlGould.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Focus Groups Can Improve Your Marketing Efforts

Posted by Carl Gould on September 07, 2010
7 Stage Success with Carl L Gould, marketing / No Comments

Here are my responses to an on-line interview that I gave. Enjoy!

Q: What can small companies do to set up focus groups on their own to save money? 

CLG: Reach out to your existing customer base. They are a great source of valuable information as to whether or not a new product or service would be worthwhile. Also, you can query those who have rejected your product or service as they can provide valuable information as to the improvement of your products and services.

Q: How do you develop questions?

CLG: Here is a tip, take all of the complaints that you have received from your company from customers and turn them into questions. For example, you may have received a question, ‘Your customer service representative was not very friendly.” You can reformat that statement into the following questions, “How can we improve the friendliness of our customer service representatives?”

Q: How does one prepare and then make the most of the results?

CLG: You can make the most of the results by documenting each of the responses from your focus groups using type written responses, audio and video. For example Dominos Pizza has a currently running add campaign where they took unhappy customers, video tapped their complaints about their pizza, and then systematically worked to make those individuals happy. It is a very compelling add campaign and has helped increase the perceived quality of their pizza. Just as Dominos did, I would suggest you publicize the results!

Q: Is it even worth it, or is it best to hire a firm to help?

CLG: You can do either or both. I would suggest that you first try it on your own. It shows tremendous good faith and good will when a company directly contacts its customers and asks them for feedback.  They will appreciate it and you will be a better company for it.

Carl L Gould is the president and Chief DISCoverY Officer CMT International, LLC (www.CarlGould.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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If you are in the midst of a career or mid-life crisis here is how I suggest you cure it…

Posted by Carl Gould on September 03, 2010
7 Stage Success with Carl L Gould, Career / No Comments

A mid-career crisis can happen for many reasons. One of the most common is because you might feel “bored” that bored feeling often comes from achieving most of the milestones you set out when you first began your career. In other words, you had a vision in mind for your career way back when. As the years passed, you slowly and systematically achieved those objectives (income level, impact, level of advancement, etc.). So, one day, you wake up to a mid-career crises.  You didn’t get there overnight and it is not necessarily a bad thing so, my suggestion is to…BUY A HARLEY! (career style of course). 

People buy Harleys when the have a mid-life crisis. Why a Harley? It is something they have dreamed about for years and represents a re-energizing of their life. In your career, your ‘Harley” could be…going back to school/complete your degree; adding or changing roles and responsibilities, etc. 

At a minimum, revisit your vision and life plan and set new objectives for this next stage of our career and your life. 

Carl L Gould is the president and Chief DISCoverY Officer CMT International, LLC (www.CarlGould.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Social Media Helps You To Stay in Touch With Your Clients

Posted by Carl Gould on September 01, 2010
7 Stage Success with Carl L Gould, marketing / No Comments

Digital media (your own websites, Facebook, Twitter,email, or other digital marketing tools) is a vital way to find new customers or keep in touch with existing customers. 

The marketing landscape has changed dramatically over the last five years; and so have purchasing habits. Consumers know want to be educated first about your product or service before they buy. One research study I read said that 88 percent of all offline purchases are first searched on the internet. That tells me that the consumer wants to be sure (and reassured) that your product will work for them BEFORE they buy. It used to be that you would buy a product and then learn about it. No more. The consumer needs to know in advance. 

Digital media gives you the opportunity to educate the marketplace about you, your company and your product in a way that traditional marketing avenues do not. 

Why spend thousands on a 30 second advertisement when you blog, post and publish (for free) educational and marketing materials that builds relationships with your customers; and makes you an expert in your field at the same time?

There will always be a place for traditional media, but its role is changing… 

Carl L Gould is the president and Chief DISCoverY Officer CMT International, LLC (www.CarlGould.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Evaluating Your Business Health

Posted by Carl Gould on August 30, 2010
7 Stage Success with Carl L Gould, News Articles / No Comments

Entrepreneurs and leaders of small businesses usually are really good at what they do – which is related to the products and services sold by their company. The problem is, they don’t always
know all the details ABOUT their business – especially how to evaluate its financial health. Sure, you could always look in the bank to see how much cash you have, but that would paint a
poor picture of the firm’s actual financial health and whether there will be any cash in the bank tomorrow. But having audited financial statements isn’t always the answer either – unless you
know where to look on them. I’m looking for specific tips that entrepreneurs and business owners can use to evaluate how healthy the numbers within their business are.

A: What key ratios they should be focused on and why?

CLG: Your quick ratio is a good way to show if you could pay your bills. The quick ration is simply how much liquid cash you have as compared to your expenses. We advise our clients to seek a quick ration of 1.5:1 another excellent ration is your current ration. This ration looks a bit closer to the horizon and determines your 90 day health and takes into account longer term receivable and payables.

A: If they were going to make a daily “dashboard,” what numbers should they pay attention to and why?

CLG: you can change the work ‘dashboard’ and change it to ‘cashboard’. In other words, daily monitoring is all about cash. What’s coming in what’s going out and tracking your numbers through each pay period. Cash is like oil in a car’s engine. It lubricates the entire machine and helps keep it running. Without it the entire machine can seize up and cease to function. These numbers are not necessarily line items on your financial or tax statements; however they make up sound financial management.

Carl L Gould is the president and Chief DISCoverY Officer CMT International, LLC (www.CarlGould.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Selling Steak Knives to a Vegan…A Lesson in Salesmanship

Posted by Carl Gould on August 17, 2010
7 Stage Success with Carl L Gould, News Articles / No Comments

The last time I needed a steak knife to cut meat for myself was almost twenty years ago.  The mainstay of my diet is green vegetables, and other culinary dishes that you can easily carve up with the side of a fork.

So why am I now the proud owner of four high end new knives that are designed for a carnivore?  The sales presentation won me over! Because I felt that the sales associates gave me a lot of value, I felt obligated to reciprocate by making a purchase. 

What influenced me was his…

1.      Enjoyment of the job.

2.      Knowledge of the product.

3.      How he handled objections and questions (before they came up).

4.      His certainty that the products were right for me.

5.      His authenticity in presenting his product line. 

1.Enjoyment of the Job:

            He was having fun! It’s refreshing to see someone actually enjoying their work for a change. He wasn’t jaded, stressed, burnt out, bored or tired of customers. He seemed genuinely grateful for the opportunity to present to us. 

2. Knowledge of the Product:

            The sales associate was a college-aged young man selling kitchen cutlery. Although he had very little experience as a ‘culinary technician’ he demonstrated excellent product knowledge. He answered every question we had accurately and without pause. What little experience he did have, he shared with us at the appropriate times. 

3. Handling Objections:

            Interestingly enough, he treated every objection calmly, naturally as if it wasn’t an objection at all and professionally.

            Clearly he was well trained on a scripted presentation…and he stuck to it! The presentation materials were well designed to handle many of the questions that were to arise.

            To his credit, he stuck to the program and was not distracted. 

4. Certainty:

            He was committed to us buying one or more of his knives, regardless of our dietary preferences.

            He knew his product was among the best and his confidence came through.

            While he was clearly looking for angles for his product to suit our needs, he also maintained an indifference to rejection.  In other words, he didn’t seem to care if we didn’t buy. Powerful combination. 

5. Authenticity:

He was himself. Made no apologies for it, nor did he make any attempt to fit a ‘typical salesman’s mold’. He wore clothes that were age-appropriate for his generation, was neat and organized. Very effective. 

I have coached many people in sales and have acted in the capacity of sales trainer, and I can tell you this young man is well on his way.

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Steven Slater – The Next Reality TV Star?

Posted by Carl Gould on August 16, 2010
7 Stage Success with Carl L Gould, News Articles / No Comments

Here are my answers to an on-line interview I gave regarding Steven Slater and his ‘leap’ from Jet blue Airways. Enjoy.

*What is it about Steven Slater’s actions that cause the public to rally and support him?

Most people can relate to being in a situation in life where they felt overwhelmed or stressed or just tired of doing something they just don’t feel like doing. Steven did what a number of people have thought of doing but just never took action on.

*How might current economic conditions have impacted/compounded Slater’s situation? *

It may be that there have be finical pressures that have been building up on Steven; or there may have been some word’ through the grapevine’ that there may have been jobs like his that would be cut. So he felt the need to go out on ‘his own terms’.

What does the strong public response to Slater’s actions possibly suggest? *

            Discontent with the slow recovery to the current economic conditions. Lack of certainty with regards to job future.

What are early warning signs of job dis-satisfaction, frustration, contempt for the public/clients, occupational stress, etc.*

            As early as the time when Steven was hired, a personality profile assessment could have been done to ensure that he was a good match for the position. An incident like this typically does not happen overnight…is there a mentoring, coaching or counseling program in place that would allow for employees to anonymously to seek help without fear of retribution by the employer? Was he tired,? Was he losing weight?  Did his eating or drinking patterns change? Were his moods different? Did he withdrawal from socializing with his co-workers? While this is just a partial list, these are some possible early warning signals.

What steps should frustrated employees take? *

            They could…contact a superior, write a memo, make sure they are fully utilizing their personal/vacation/sick days. On a personal side, making sure that they engage in activities that allow for stress relief i.e. physical exercise, socializing with family and friends, down time or any other activity that allows them to clear their head and recharge their batteries.

At what point should an employee throw in the towel? *

            Once an employee feels that they have taken every measure within their power to correct their situation and they feel their measures have been unsuccessful, they should plan heir exit strategically. Meaning they should secure new employment while maintaining a positive relationship with their current employer as not to burn any professional bridges.

What are possible consequences of going out with a bang a la Slater?

            On the positive side, there is a reality show waiting out there for him; he will get his 15 minutes of fame. On the negative side, he may find it very hard to find a job in the industry. He may find it very hard to find a job period.  On the other hand, if he was ever thinking of starting a business, now is the time. If he is unable to monetize on this incident rather quickly the expenses and overheads of managing his celebrity will catch up to him rather quickly.

Carl L Gould is the president and Chief DISCoverY Officer CMT international, LLC (www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Have you written your “Book of Lasts”?

Posted by Carl Gould on August 13, 2010
7 Stage Success with Carl L Gould / No Comments

A friend of mine was recently telling me about a funeral he attended…for a 10-year old child. Just 6 months ago, this young boy was full of life and energy; doing all the things a 10-year old child should be doing… 

And then…the diagnosis no parent ever wants to hear…that your son has a series of inoperable brain tumors. Six months later, the boy was gone. 

For all of you parents, grandparents, godparents, aunts and uncles, do you remember those “Book of Firsts?” Those journals where you would record your child’s first…

…Day on Earth?

…Words?

…Steps?

…Meal?

…Crawl?

…Birthday, etc?

We have all seen those books, right? They give us a keepsake of many of the milestones of our life. We cherish those moments and appreciate the opportunity to relive them. We can pinpoint those ‘firsts’ because they happened in the past and we have a chance to reflect back on them. 

But what about the present? Do you capture the moments of your life in real time. And what if these experiences were your last ever? Your last lunch with a friend? Your last kiss goodbye? Your last walk in the park? Your last step? Your last birthday? Your last meal? Your last words? 

What if…

            You were writing your “Book of Lasts” every minute of every day? 

            Would you live any differently? Would you treat people differently?

            What would you forget?

            Who would you forgive?

 Certainly makes you think and consider the possibilities, doesn’t it. That lunch with a friend was very impactful on me and has really stuck. From this “Book of Lasts” perspective, everyday becomes almost like a second chance, a new lease on life.

 Definitely put things in proper perspective… 

Carl L Gould is the president and Chief DISCoverY Officer for CMT International, LLC (www.CMTmentors.com), the farthest-reaching mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level. To learn more about Carl, go to www.CarlGould.com and www.The7StagesOfSmallBusinessSuccess.com.

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