marketing

Comprehensive Business Analysis with Jordan Mossman

Posted by Carl Gould on March 21, 2011
business, entrepreneur, marketing, small business owner / No Comments

Jordan Mossman, 7 Stage Consultant, discusses the benefits of working with a business coach; and how a comprehensive business analysis can benefit your business.

Jordan Mossman is a 7 Stage Consultant and Small Business Advisor in Hawaii. He is a regular contributor to our blog, www.the7stages.com . 7 Stage Consultants work with small to medium size businesses to increase their sales, lower their expenses and grow their businesses. To learn more about the 7 Stage Turnaround Process, go to www.7StageTurnarond.com . To get your copy of “The 7 Stages of Small Business Success”, go to www.The7StagesOfSmallBusinessSuccess.com .

Share

Tags: , , , , , ,

Benefits of a Business Coach with Jordan Mossman

Posted by Carl Gould on March 14, 2011
business, employees, entrepreneur, marketing, small business owner / No Comments

Jordan Mossman, 7 Stage Consultant, discusses what to look for in a business coach.

Jordan Mossman is a 7 Stage Consultant and Small Business Advisor in Hawaii. He is a regular contributor to our blog, www.the7stages.com . 7 Stage Consultants work with small to medium size businesses to increase their sales, lower their expenses and grow their businesses. To learn more about the 7 Stage Turnaround Process, go to www.7StageTurnarond.com . To get your copy of “The 7 Stages of Small Business Success”, go to www.The7StagesOfSmallBusinessSuccess.com .

Share

Tags: , , , , , ,

The Importance of a Good Elevator Speech with Steven Johnson

Posted by Carl Gould on March 09, 2011
business, entrepreneur, marketing, small business owner / No Comments

Steven Johnson, 7 Stage Consultant, discusses the importance of being able to articulate, in very simple terms, what you do and how you do it in your business

Steven Johnson is a 7 Stage Consultant and Small Business Advisor in New Jersey. He is a regular contributor to our blog, www.the7stages.com . 7 Stage Consultants work with small to medium size businesses to increase their sales, lower their expenses and grow their businesses. To learn more about the 7 Stage Turnaround Process, go to www.7StageTurnarond.com . To get your copy of “The 7 Stages of Small Business Success”, go to www.The7StagesOfSmallBusinessSuccess.com .

Share

Tags: , , , , , ,

Your ONE Best tip for creating An Online Community

Posted by Carl Gould on March 03, 2011
marketing, small business owner / No Comments

Your topic cannot be just about your brand or your business.  It must be about your OBSESSION!
What part of your business or brand do you absolutely, positively, 1000%, obsess over?  What part
of your brand are you so passionate about that you can’t stop talking about it? You think and talk
about this obsession so much that if you were a contestant on Jeopardy® and this were the topic,
you would smoke the competition.

Here is my ONE tip…

Write daily about the trivia, obscure facts, information and insights you have gained over the years
of obsessing over this topic. Blogs are read by those who ALSO obsess about this topic and they
will appreciate your in-depth knowledge. Be provocative. Be bold. Hold nothing back. Leave
nothing on the sidelines!

“Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training helps
his clients achieve results worldwide.  His latest book, The 7 Stages of Small Business Success –
From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners
a step-by-step formula to taking their businesses to the next level”. Gould is also the author and
creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com). 7 Stage Consultants
help business owners grow their sales, increase their cash flow and lower their expenses using a
proven method of business growth strategies. To learn more about our Consultants, go to

http://7stageturnaround.com/mtc/mentorlist.php?groupid=1

Share

Tags: , , , ,

Using Storytelling To Promote Your Business

Posted by Carl Gould on January 06, 2011
Franchise, Money, business, entrepreneur, marketing, small business owner / No Comments

I have successfully used storytelling throughout my business career. The three main businesses
that I have owned are…a landscape contracting company; a home building company; and a
business coaching company. I will give you an example of how I use storytelling in each of these
businesses.

1. Landscape contracting company – Building the Perfect Backyard: I met Bob when he
first moved from the Midwest to New Jersey. We installed a new brick driveway at his
home when he first moved in. his home was a bachelor pad. He had just moved to New
Jersey and didn’t know many people. I asked him how he intended to meet anybody
given how remote the location of his house was. It took a while, but Bob did make some
new friends and soon began dating a woman he met through work. I got the call from
Bob one day that he and his lady were engaged and moving to a new home (closer to
civilization this time!). Way to go Bob! They wanted to have the wedding reception in
their new backyard and needed some guidance. We cleaned, cut, manicured, trimmed,
planted and mulched our way to a beautiful backyard setting. The wedding was a success
and Bob and his family still live in that home today, some 15 years later. Of course, he
credits all of his family success to his landscaper. J

2. Home building company – (Re)Building Your Dream Home: Ann and Rich were the
caretakers of a family owned plot of lakefront land. For years they have traveled to this
lakeside retreat, which was now in disrepair. They dreamed of spending weekends at the
lake house, but they needed enough room for the rest of the family to join them. We built
a stunning log home that was the envy of the entire lake community. Four bedrooms, two
baths, open floor plan and huge wood-burning fireplace created an idyllic setting for this
and generations to come. Ann and Rich’s wish was to get away to a log home, and they
got their dream!

3. Business coaching company – From Startup to 7 Figures in three Years or Less:
Andy wanted to let me know how my business coaching has benefited his family. Just 3
years ago, Andy loaned his son a substantial sum of money to open his own restaurant
(Beachwood BBQ- Seal Beach, Ca – BeachwoodBBQ.com). This was not only his first
restaurant, but his first business. Andy gave him the money with two conditions:

1) He reads business books.

2) He allows me to mentor and coach him.

Well, after 18 months in business, he is profitable, has just been ranked # 3 in

California and #1 in Orange County!

HE IS FEATURED IN THE APRIL(08) ISSUE OF ENTREPRENEUR MAGAZINE!

(See Article: What’s Cooking? Hungering to launch your own restaurant?

Use these 7 tips to get your business started now. )

From the start, I was able to employ all of lessons learned from you, from “What are

your goals’ and “how are you going to get there” to drilling down to establish the brand,
holding him accountable to his plan and “being good for him” has all lead to Gabe’s (son)
transformation from a great technician to a great entrepreneur. I was able to focus and
make him aware of his “weakness” and by using some of the role playing you taught was
able to work through these challenges, adjusting his thought patterns, allowing him to
become more confident in his decisions and management style.

I just wanted to personally thank you for all of your business coaching. I look forward to the
continued training and education. A.G., Phoenix, AZ

 “Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”. Gould is
also the author and creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com).
7 Stage Consultants help business owners grow their sales, increase their cash flow and lower
their expenses using a proven method of business growth strategies. To learn more about our
Consultants, go to http://7stageturnaround.com/mtc/mentorlist.php?groupid=1

Share

Tags: , , , , ,

Business Etiquette For Entrepreneurs

Posted by Carl Gould on January 04, 2011
business, entrepreneur, marketing, small business owner / No Comments

Three things I wish all entrepreneurs would abide by…

1. Be Responsive. Technology has allowed us to instantaneously send and receive
communication in multiple formats. We can text, email, IM, post to social media, Tweet,
Blog (and, oh, by the way, make a phone call) right from our phone. Yet, with all this
fire power in our handset, we seem to be no quicker to respond to requests. As a matter
of fact, we seem to be getting slower. Follow this protocol…Response within 24 hours?
You are responsive. Response within 24-48 hours? You need a good reason why it took
so long. Response takes longer than 48 hours? No excuse is a good one…but do your
best. If you will be away on an extended vacation or holiday, use your auto responder
feature on your email server and people will have the expectation to await your return.

2. Deliver ALL News, Not Just Good News. Can’t deliver by the deadline? Don’t have
the funds to pay the bills? Not going to meet expectations as promised? Be upfront
and communicate with the other party. We are all human (yes, even you) and o one is
expecting you to be all things all the time. People are understanding and the certainty you
will give them by communicating your situation is a more professional approach. Many
entrepreneurs use the ‘better to ask forgiveness’ principle a bit too much.

My business pet peeve-It’s Net-WORK, not Net-EAT! Don’t get me wrong, I don’t mind when
people at networking events eat finger foods as they are provided. Do I have to shake your hand
full of ranch dressing and barbeque sauce? And, by the way, it is OK to wipe all of the food off
of your cheek, thank you. This is a major blunder I see a number of business owners make. They
leave a lasting impression of poor eating habits in additional to their poor networking habits.

I hope this rant sheds some insight to how you might be perceived.

 “Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”. Gould is
also the author and creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com).
7 Stage Consultants help business owners grow their sales, increase their cash flow and lower
their expenses using a proven method of business growth strategies. To learn more about our
Consultants, go to http://7stageturnaround.com/mtc/mentorlist.php?groupid=1

Share

Tags: , , , , , , ,

The Customer is Always Right – Version 2011

Posted by Carl Gould on December 30, 2010
Career, Franchise, business, entrepreneur, marketing, small business owner / No Comments

This is an expert from an interview I recently did on… The Customer is Always Right – Version
2011.

What will be their top priorities?

CLG – consumers are looking for certainty. That certainty will take 2 major forms…1) That
they are saving money and that they are spending the least possible for this purchase. During
economic times like this, it is seen as irresponsible to be spending money. So, as long as you
are getting the best deal possible it is OK to spend. 2) That their investment (investment, not
purchase, but investment) in a product will yield the promised result. In other words, consumers
will be willing to pay a little more for a product or service if they feel it meets its promise the
first time. Consumers only have one chance with their discretionary income so they cannot
afford a mistake. In summary, consumers will be demanding either the lowest-priced product or
the highest-quality product.

What are some consumer demands that, if not met, will be deal breakers?

CLG – The consumer demands that they receive an ‘experience’, or they will go elsewhere. It’s
not enough to just sell coffee. You either have to provide a drive-thru window, or a lounge area
to sit, or be surrounded by books, have wifi, or consumers will buy their coffee somewhere else.
If you are selling low-cost products, the consumer demands a generous return policy, flexible
hours and convenient locations. Toys R Us® has their express stores that are open just during the
Christmas shopping season. The Halloween store is open just 30-45 days per year. They provide
exactly what the customer is looking for in a buying experience and have, as a result, been very
successful.

I’m trying to get a fix on the things that businesses, particularly small businesses and start ups,
will have to do to win and keep customers in the coming year.

CLG – Small businesses and start ups will need to be able to demonstrate that they have
specialized expertise in their area. It’s not enough for them to put products on the shelf and hope
people will buy. Emerging companies will need to be able to speak very intelligently to their
niche so they can successfully get off the ground.

 “Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”. Gould is
also the author and creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com).
7 Stage Consultants help business owners grow their sales, increase their cash flow and lower
their expenses using a proven method of business growth strategies. To learn more about our
Consultants, go to http://7stageturnaround.com/mtc/mentorlist.php?groupid=1

Share

Tags: , , , , , , ,

Spending Your Way to Prosperity.

Posted by Carl Gould on December 28, 2010
business, marketing, small business owner / No Comments

Here are a few ways people can spend their money (making an investment in their lives, if you
will) in order to achieve a more prosperous business and personal life.

These tips may not add to your bottom line, but they will make you a richer, more successful
person…

1. Invest in Alignment – you are your businesses greatest asset and without you the business
will not run. Your body needs to be in alignment so your business can too. On a monthly
basis.

a. Get a chiropractic adjustment: your spine is the conduit to your health and
wellbeing.

b. Hire a personal trainer: we all know the benefits of a personal trainer, so I don’t
need to explain it here. Just go out and hire one.

2. Indulge Yourself.

a. Make sure and go out and eat at your favorite restaurant, visit your favorite
museum or catch the most recent film or concert event each month.

3. Hire an Assistant for…

a. Bookkeeping/ Accounting or,

b. Administrative Support or,

c. Scheduling, Errands and other Personal Duties

For the Business…

1. Hire a Branding expert. – Your image is everything. Make sure your brand is
projecting the image you desire.

2. Spend Extra on Graphic Design. – A pro will make you look better.

Obviously, there is much more. These are just a few areas that you can spend a little extra in and
it will be money well spent.

 “Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CMTmentors.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”. Gould is
also the author and creator of The 7 Stage Turnaround Process (www.7StageTurnaround.com).
7 Stage Consultants help business owners grow their sales, increase their cash flow and lower
their expenses using a proven method of business growth strategies. To learn more about our
Consultants, go to http://7stageturnaround.com/mtc/mentorlist.php?groupid=1

Share

Tags: , , , , , ,

Become a Better Delegator Using Organization & Time Management Skills

Posted by Carl Gould on December 22, 2010
Career, business, marketing, small business owner / No Comments

“I love organizing my desk! Filing is fun! Admin is awesome! Carl L Gould.

It has been written that the devil is in the detail. Carl suggests that the heaven is in the detail.
While dealing with details and the ‘small things’ may not be sexy, the result of dealing with the
details often is. If you are struggling at times to stay motivated in dealing with organization,
it may be a question of focus. If you are focusing on how much you hate organizing, then the
entire endeavor will be a chore. If you focus on what organization will give you, you may find
organizing and time management more appealing. More and more, I realize that the world
belongs to the organized.

Further, the financial wealth of our planet resides with the people that know how to dot
their “I’s” and cross their “T’s.” Think about it, banks and financial institutions house virtually
all the money in the world. Why do we entrust them with our cash? Because they are great with
detail. They have proven to not be very good at investing our money. Yet, their proficiency with
the detail gives us the certainty that our money will be there when we come back to withdraw it.
Here are 2 tips for this month…

1. Handle Paper Effectively— if you open it, you own it. When it comes to mail (all types),
tasks, notes, letters, etc. Once you pick it up, see it through to completion. A huge time
waster is reviewing something and then not taking immediate action on it (how many of you
have opened your email, only to save them, promising yourself you’ll answer them later?)
‘Handle it once’ should become your new mantra.

2. D, D, D—Decide, Do it, Delegate it.

- Decide: Do I need to pick up this item and handle it now? Is this the best use of my time
right now? If so….

-Do It: Take the necessary action to complete the task to completion in the here and now.
If you can’t complete the entire task right now (because it is a longer term project), schedule an
appointment with yourself to complete the task or continue with the project.

- Delegate It: If it’s still on your desk or in your Inbox, then clearly someone else should
be doing this for you. Who do you know that has the skill and the desire to complete your
unfinished tasks and projects? The call to that person should be next on your list.

 “Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CarlGould.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”. Gould is also
the author and creator of The 7 Stage Turnaround Process. The 7 Stage Consultants help business
owners grow their sales, increase their cash flow and lower their expenses using a proven method
of business growth strategies.

Share

Tags: , , , , , , ,

Personalizing your Franchise

Posted by Carl Gould on December 01, 2010
Franchise, business, entrepreneur, marketing / No Comments

Folks, this is a great topic that I was interviewed on. Please see my responses below on how to
put your personal imprint on your franchise location.

OK, so you’ve made the decision to purchase a franchise. Congratulations – you’re an
entrepreneur! But, the rub is that you’d like to show off some of your own skills in running a
business rather than just follow the game plan from the national office. What options do you
have?

CLG-While purchasing a franchise gives you a ‘business in a box’, there is still part of you that
is an outside of the box thinker. The franchise box you purchased will give you the technical
training and direction to run your location. You’ll receive how to manuals, templates, software,
branding which gets you up and running almost immediately. There is , however, going to be this
burning desire inside you to exercise some personalize initiative and judgment when it comes to
running your location(s).There are a number of options available to you where you can exercise
some flexibility while maintaining the integrity of the business system you purchased:

1. Building Your Personal Brand – Reserve www.yourname.com and build a website
around …YOU. Using a logging platform like Wordpress® or Blogspot® allows you to
build an easy-to-use website and it allows you to post videos, photos, articles in blogs.
Tell us about yourself, your history, your social circles, your educational background and
anything else you would like the world to know about you. By building your personal
brand, you will begin creating a deeper relationship with your customers and that will
build more loyalty to your franchise location.

2. Cross-Markets to Your Customer List – Find out what other products and services your
customers would enjoy learning about. One franchise owner I know who owned a fitness
center ran instructional classes, clinics, and small parties (cosmetics, cutlery, home
goods, etc) for the membership and it was very well received.

3. Get Involved in Your Community – Either sponsor a locally-based charitable event or
use your location as a drop off or a solicitation spot (i.e., the Girl Scouts selling cookies
outside your door). Being visible at community events not only raises awareness about
your franchise it also builds your individual band equity and put s you a more desirable
light. In other words they will think you are a brilliant business person!

I’m looking for some great practical tips and advice from franchise owners and franchisees
about how entrepreneurs can put their personalized imprint on their business without crossing the
line.

CLG –

1. Decorate – One franchise owner allowed local artist to display their art on the walls of
their franchise location.

2. A Theme for all Seasons – Go all out in decorating for the various holiday seasons. A
local hair salon had all of their stylists dress in costume for Halloween. It was awesome!
Scary, but awesome…J

3. A long time ago I worked for a franchise that held one of my most memorable job
positions. My boss had the brilliant idea to purchase character mascot costumes (Kermit
the Frog, Big Bird, etc) I stood out on the curb of a major highway and waved to the
oncoming traffic for hours on end. It worked great as people honked their horns, would
stop and have photos taken and would also pull in and come into the store.
Let me, too, what common mistakes franchisees make along these lines so we can help others out
there avoid doing the same.

CLG – Common Mistakes…

1. Replacing the franchisors product with your own. – Avoid the temptation to run your
side business inside your location. That is a major no-no.

2. Not following the system. – Since entrepreneurs are outside-the-box thinkers they are
often tempted to rewrite the operations manual and do things their own way. This is a
recipe for disaster. Use your entrepreneur creativity to enhance the franchise system not
replace it.

3. Being invisible. – Some franchise owners think that by buying a franchise, they never
have to show their face again. This is a mistake. You are still a business owner and your
staff, your customers and your community needs to see you. You are not Houdini, you
are a business owner. Don’t escape and disappear.

“Carl L Gould is the President and Chief DISCoverY Officer CMT International, LLC
(www.CarlGould.com), the farthest-reaching business mentoring organization in the world.
Carl’s unique approach to executive coaching, business mentoring and performance training
helps his clients achieve results worldwide. His latest book, The 7 Stages of Small Business
Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and
business owners a step-by-step formula to taking their businesses to the next level”

Share

Tags: , , , , , ,