cmt mentors

Why Image Matters

Posted by the7stages on March 08, 2010
7 Stage Success with Carl L Gould / No Comments

Why Image Matters.

Each issue you read countless reasons why style matters. Reasons ranging from ‘feeling good about yourself’ to ‘projecting a professional image’ to ‘being in touch with the latest trends’ . These are all good reasons and ones that are valid in how you craft your professional persona. But what about image? Does image matter? Does the image you project make a difference in how you are perceived? In many ways, your image is your brand. How you dress, your appearance, how you carry yourself, your choice of words, says a lot about you. People want to believe in you, they are craving genuine leadership , authenticity, and people who are congruent. By congruent, I mean their actions, words, style , image are all saying the same thing. That message, your image, needs to be uniquely YOU.

The more congruent your message, the more clearly you are communicating. The marketplace will understand what you are all about. Always remember that people are watching you. They are watching your every move. If you are being flamboyant or provocative, you are being noticed. Even if you are trying to be inconspicuous, you are being noticed. Your marketplace will notice you and some at least will respond to you. They will respond to you because the image you are projecting resonates with them. The question remains, are the types of people responding to you, are enough people responding to you, and are enough of the right types of people responding to you in the way that you want?  This question can be answered in the image you project. That is why image matters. In this game, you get what you give. What does your appearance say about you? Your image has a direct impact on your income. Notice what has happened to Tiger Woods? He did not live up to his image, and he has suffered greatly as a result.

Decide on the message that you want to send to your prospective customers and existing customers. Do you want to hip, trendy, bold, conservative, tried-and-true, traditional? Once you have decided, make sure that everything about your image aligns with that message. For example, if you are going to project a conservative image, you might choose the color navy blue for your logo, marketing collateral, ‘A’ suits, brochures, business cards, etc. Next, you might create a logo and a slogan that is conservative in nature. You might drive a conservative automobile. You may sell conservative products and services. You may choose a conservative lifestyle, etc.

Your image matters. Delivering a well-crafted, consistent message will do wonders for the stability and sustainability of your business in both the short and long term.

Carl L Gould is the president and Chief DISCoverY Officer CMT international, LLC (www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Upcoming WEBINAR!

Posted by the7stages on March 08, 2010
Announcement / No Comments

Wednesday, April 28, 2010
12:00 PM – 1:00 PM EDT

The Heaven is in the Details: Organizing and Time Management Skills.

Your coach and mentor, Carl Gould will guide you through a discussion on getting your ‘S’ in gear. “I have observed that the most successful people and organizations are those that embrace and have mastered organizational efficiency. How can you service your outward client when you spend most of your time looking for things internally? ” Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/332012712

I love details! Don’t you?

Say it along with me…”I love organizing my desk! Filing is fun! Admin is awesome!”

Aren’t you excited about this topic? You should be. It has been written that the devil is in the detail. I would suggest that the heaven is in the detail. Folks, the world belongs to the organized. The financial wealth of our planet resides with the people that know how to dot their “I’s” and cross their “T’s”. Organizing and Time Management was one of the greatest breakthroughs I made in my business. MASTERING YOUR TIME IS MASTERING YOUR BUSINESS AND YOUR LIFE!

In this tactic and thought-provoking session, Carl Gould and Dennis Hocker will share simple and easy-to-implement methods. Among the topics we will cover…
• Handle paper effectively
• D,D,D
• Handle it once
• Document your life
• Build redundancies whenever possible.
• How to use technology as your Personal/Executive Assistant

Carl L Gould is the president and Chief DISCoverY Officer CMT international, LLC (www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide. His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level. Email Admin@CarlGould.com if you would like to join this conference call. See you there!

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