Coach

How much do you give back? How much do you give away?

Posted by Carl Gould on September 19, 2010
marketing / No Comments

One of the key ways I have been successful in building my brand in the coaching and consulting field is tithing. I have given thousands of free coaching sessions over the years as a way to demonstrate tremendous value to prospective clients. Once they have received value and have experienced the results that they can achieve through my coaching, they would then become clients down the road. I have this strategy to be not only effective, but incredibly rewarding as well. I have coached professional and Olympic athletes, reality TV stars, musicians, corporate executives, soccer moms and Mr. Moms, tradesman, sales professionals, religious leaders, to name a few.

This technique makes personal marketing quite easy and effortless…I am there just to give. I will give and give until you reciprocate. There is only a couple of ways you can reciprocate…1) You can personally thank me for the value I provided you; 2) You can hire me; 3) you can refer me to someone else who needs my service, and they will hire me. It’s a win all around. In this approach, no one feels as though they are being sold, and I don’t feel as though I am selling.

I now run the farthest-reaching business mentoring organization in the world; and I have the privilege of working with people from all around the globe. This has truly been a blessing to be able to conduct business in this way.

Carl L Gould is the president and Chief DISCoverY Officer CMT international, LLC (www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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Selling Steak Knives to a Vegan…A Lesson in Salesmanship

Posted by Carl Gould on August 17, 2010
7 Stage Success with Carl L Gould, News Articles / No Comments

The last time I needed a steak knife to cut meat for myself was almost twenty years ago.  The mainstay of my diet is green vegetables, and other culinary dishes that you can easily carve up with the side of a fork.

So why am I now the proud owner of four high end new knives that are designed for a carnivore?  The sales presentation won me over! Because I felt that the sales associates gave me a lot of value, I felt obligated to reciprocate by making a purchase. 

What influenced me was his…

1.      Enjoyment of the job.

2.      Knowledge of the product.

3.      How he handled objections and questions (before they came up).

4.      His certainty that the products were right for me.

5.      His authenticity in presenting his product line. 

1.Enjoyment of the Job:

            He was having fun! It’s refreshing to see someone actually enjoying their work for a change. He wasn’t jaded, stressed, burnt out, bored or tired of customers. He seemed genuinely grateful for the opportunity to present to us. 

2. Knowledge of the Product:

            The sales associate was a college-aged young man selling kitchen cutlery. Although he had very little experience as a ‘culinary technician’ he demonstrated excellent product knowledge. He answered every question we had accurately and without pause. What little experience he did have, he shared with us at the appropriate times. 

3. Handling Objections:

            Interestingly enough, he treated every objection calmly, naturally as if it wasn’t an objection at all and professionally.

            Clearly he was well trained on a scripted presentation…and he stuck to it! The presentation materials were well designed to handle many of the questions that were to arise.

            To his credit, he stuck to the program and was not distracted. 

4. Certainty:

            He was committed to us buying one or more of his knives, regardless of our dietary preferences.

            He knew his product was among the best and his confidence came through.

            While he was clearly looking for angles for his product to suit our needs, he also maintained an indifference to rejection.  In other words, he didn’t seem to care if we didn’t buy. Powerful combination. 

5. Authenticity:

He was himself. Made no apologies for it, nor did he make any attempt to fit a ‘typical salesman’s mold’. He wore clothes that were age-appropriate for his generation, was neat and organized. Very effective. 

I have coached many people in sales and have acted in the capacity of sales trainer, and I can tell you this young man is well on his way.

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Treat Your job as a Business

Posted by Carl Gould on August 06, 2010
7 Stage Success with Carl L Gould, News Articles / No Comments

This is an interview I gave for the Sunday Times(R) in South Africa. The
topic was ‘What can employees can do to secure their jobs and advance in
their career?

Carl Gould, business coach and mentor, advises that you take ownership of
your job as if it were your own business. Carl L Gould is the president and
Chief DISCoverY Officer CMT International, LLC (www.CMTmentors.com), the
farthest-reaching business mentoring organization in the world. Carl’s
unique approach to executive coaching, business mentoring and performance
training helps his clients achieve results worldwide.  His latest book, The
7 Stages of Small Business Success – From Startup to 7 Figures in Three
Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level. To learn more about Carl and how he can help you grow, go to
www.CarlGould.comand and  www.The7StagesOfSmallBusinessSuccess.com.

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Choosing the Right Coach

Posted by Carl Gould on August 06, 2010
7 Stage Success with Carl L Gould / No Comments

“How do I know I have found the right coach?” is a question that I hear often.  Since anyone can label themselves as a coach, it can often be difficult to know where to begin or to know if you have the right one. 

Attributes of a good coach: (a partial list)

Organized – Your coach needs to have their life in order before they help you get your life in order.

Empathetic (but not too much) – A good coach can appreciate where you are right now in your life.

Firm – A good coach will NOT allow you to indulge in excuses and rationalization as to why you are not making progress towards your goal.

Flexible – A good coach can blend behavioral styles and adapt to ANY situation as required.

Supportive – A good coach realizes that the coaching engagement is about the needs of the clients (or coachee) and NOT a showcase for the coach’s brilliance or subject matter expertise (unless asked for by the client).

Female clients tend to have more of a need to like and bond with their coach then male clients. While a personal connection can always add to the coaching relationship, it is not a requirement.  Judge the suitability of your coach by whether or not you believe your coach can help you achieve your goals. Coaching is designed to stretch you and move you out of your comfort zone…a good coach will do that for you.

Take a test drive:

Most coaches will provide a complimentary coaching session before you hire them. Take a few coaches out for a spin, see how they perform, and then decide who is the right fit.

Ultimately, you know you have the right coach if they provide a safe, non-judgmental environment to share, explore and process your thoughts and feelings.

Your coach will then challenge your assumptions, help you create a plan for the attainment of your goals and then hold you accountable for the commitments you have made.

Good luck!

P.S. If you would like to explore Personal or Business Coaching and would like to have a complementary coaching session, please go to www.CMTmentorscom and take the Business Survey or the Personal Survey. 

Carl L Gould is the president and Chief DISCoverY Officer CMT international, LLC (www.CMTmentors.com), the farthest-reaching business mentoring organization in the world. Carl’s unique approach to executive coaching, business mentoring and performance training helps his clients achieve results worldwide.  His upcoming book, The 7 Stages of Small Business Success – From Startup to 7 Figures in Three Years or Less, will provide entrepreneurs and business owners a step-by-step formula to taking their businesses to the next level.

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7 Stage Success with Carl L Gould #42

Posted by Carl Gould on July 31, 2010
7 Stage Success with Carl L Gould, Video Blog / No Comments
This entry is part 7 of 50 in the series 7 Stage Success

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Carl Gould’s appearance on E-TV Morning Sunrise with Sindy Mabe in Johannesburg. Carl is asked, “When is the right time to engage with a coach?” Get a behind-the-scenes look a television morning show production.

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What is the difference between a mentor and a coach?

Posted by the7stages on February 20, 2010
News Articles / No Comments
This entry is part 15 of 50 in the series 7 Stage Success

This is a commonly asked question. My company, CMT International has become the farthest-reaching business mentoring organization in the world.  I am an award-winning coach and entrepreneur. I founded CMT (Coaching-Mentoring -Training, and yes, I thought that one up all by myself…:) to combine the best of life coaching and business advisory.

     A coach is a facilitator that looks through a problem and addresses the psychology, or thought process, of the problem. The coach explores with the coachee the core issues and, through the increasing awareness gained by the coachee, designs a solution to the problem. The mentor is a subject-matter expert who guides the mentee through a process that they have already been through. The mentor sees the person in the problem and helps them navigate that minefield as they successfully navigated themself once before.

 When I created CMT Intenrational,  wanted to blend the best of life coaching and business advisory and that is how I arrived at a dynamic business mentoring model. Work/life balance is such a common challenge to business owners and professionals. Business owners and entrepreneurs know when they get something wrong. Mistakes are often met with immediate, and often negative, feedback. We don’t always know when we have gotten it RIGHT! How do you know you are on the right track? You’ll know when you are being coached by a someone who has significant experience and expertise. Success in life and business leaves a familiar trail; and when you have been down that path many times, it becomes easy to recognize.

     Working with a business mentor allows you to accelerate performance and success because you are working with someone who has been there, won that, lived to tell the tale, got the t-shirt, and now wants to help others do the same. To your success!

Carl Gould, Your Coach and Business Mentor

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What’s the difference between a mentor and a coach?

Posted by the7stages on February 20, 2010
News Articles / No Comments

This is a commonly asked question. My company, CMT International has become the farthest-reaching business mentoring organization in the world.  I am an award-winning coach and entrepreneur. I founded CMT (Coaching-Mentoring -Training, and yes, I thought that one up all by myself…:) to combine the best of life coaching and business advisory.

     A coach is a facilitator that looks through a problem and addresses the psychology, or thought process, of the problem. The coach explores with the coachee the core issues and, through the increasing awareness gained by the coachee, designs a solution to the problem. The mentor is a subject-matter expert who guides the mentee through a process that they have already been through. The mentor sees the person in the problem and helps them navigate that minefield as they successfully navigated themself once before.

 When I created CMT Intenrational,  wanted to blend the best of life coaching and business advisory and that is how I arrived at a dynamic business mentoring model. Work/life balance is such a common challenge to business owners and professionals. Business owners and entrepreneurs know when they get something wrong. Mistakes are often met with immediate, and often negative, feedback. We don’t always know when we have gotten it RIGHT! How do you know you are on the right track? You’ll know when you are being coached by a someone who has significant experience and expertise. Success in life and business leaves a familiar trail; and when you have been down that path many times, it becomes easy to recognize.

     Working with a business mentor allows you to accelerate performance and success because you are working with someone who has been there, won that, lived to tell the tale, got the t-shirt, and now wants to help others do the same. To your success!

Carl Gould, Your Coach and Business Mentor

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7 Stage Success with Carl L Gould #6

Posted by the7stages on February 16, 2010
7 Stage Success with Carl L Gould, Video Blog / No Comments
This entry is part 11 of 50 in the series 7 Stage Success

Difference Between Mentor Coach Consultant Advisor

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