What’s the difference between Strategy and Tactics?

Posted by the7stages on October 14, 2015

Many small business owners and operators do not spend much time planning for their business success. 

To illustrate, here’s some specific examples across different industries of how strategic goals can be communicated with clear tactical elements, in a linear and logical order:

  • Strategy: Be the market share leader in terms of sales in the mid-market in our industry. Tactics: Offer lower cost solutions than enterprise competitors without sacrificing white-glove service for first 3 years of customer contracts.
  • Strategy: Connect with customers while in our store and increase sales. Tactics: Offer location based mobile apps on top three platforms, and provide top 5 needed use cases based on customer desire and usage patterns.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”—Sun Tzu

Strategy Sets the Stage In real world business usage, the term Strategy actually is the thinking process required to plan a change, course of action, or organization. Strategy defines, or outlines, the desired goals and why you should go about achieving them.

Strategic Planning Process to understand the differences better, here are some notable points to consider, with respect to strategic planning. When doing strategic planning, you need to determine, specifically, what outcome you want to achieve (These are your Objectives) and how you will measure the results.

In Summary To sum up, strategic planning relates to issues pertinent to the mission of your small business—the purpose of its existence. The responsibility for strategic planning rests with you (and your partners and investors, if any). No one else is ever going to do that work for you, or without your involvement!

5 Major Differences Between Tactical and Strategic Intelligence

Carl Gould is a business strategist, and growth expert. He has written 5 books in the area of creating business success, and is the co-host of the weekly radio program, ‘Quit and Get Rich’ (www.gteamradio.com). Carl and his team of experts advise companies and organizations to grow to the next level. What is the next level for you?


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